The headline subscription matters, but the better comparison is price plus the limits and systems each tier can replace.
Current public prices
| Plan | Monthly billing | Annual-billing display |
|---|---|---|
| Launch | $97/mo | $81/mo |
| Scale | $197/mo | $164/mo |
| Optimize | $297/mo | $248/mo |
| Dominate | — | $5,997/yr |
Limits that can change the decision
| Plan | Workspaces | Team | Contacts | Emails/mo |
|---|---|---|---|---|
| Launch | 1 | 2 | 10K | 50K |
| Scale | 5 | 5 | 75K | 300K |
| Optimize | 10 | 10 | 150K | 750K |
| Dominate | 20 | 20 | 400K | 1.2M |
How the $1,970 bundle fits
The separate Funnel Builder Secrets checkout currently charges $1,970 for a package that includes 12 months of ClickFunnels® Scale plus Funnel Builder Secrets, Traffic Secrets Access, a Traffic Swipe File and Conversation Domination. The checkout states that after the included year, Scale renews at $1,970 per year plus applicable taxes.
The regular pricing page currently displays Scale as $164 per month when billed annually. Multiplying that display gives $1,968, while the bundle checkout explicitly states a $1,970 renewal. For the bundle, use the checkout's own renewal language rather than trying to reconcile the two-dollar display difference.
How to choose without overbuying
- Choose from current workspace, team, contact and email needs.
- Value custom code/API access only if you will use it.
- Treat bundled education as valuable only if you intend to consume it.
- Compare the annual commitment with the tools the platform would replace.
- Read the live checkout before purchase.
Pricing conclusion
Frequently asked questions
Is Scale $197 or $164 per month?
The current official page shows $197/month on monthly billing and $164/month as the monthly equivalent when billed annually.
What does the current bundle cost?
The current checkout currently displays $1,970.
What happens after the included year?
The checkout currently says Scale renews at $1,970 per year plus applicable taxes unless you cancel or change plans.